Fire Systems Leader Appoints New Sales Director

Gary Craig has been appointed as Sales Director at global fire protection company, Advanced, further strengthening its senior leadership team.

A well-known figure in the fire industry, Gary has spent the past 35 years working in the fire safety sector and has held leadership positions at several major product manufacturers.

In his new role at Advanced, Gary will be responsible for accelerating growth in both UK and international markets and will also focus on refining the customer experience. In pursuing these goals, Gary will build on Advanced’s core values and its reputation for manufacturing robust and reliable fire protection products trusted for their performance, quality and ease of use.

Gary Craig 484X531

Gary said: “Advanced’s track record within the industry is second to none, and I am excited by the opportunity of building on the huge success already enjoyed by the company to help take Advanced to the next level of growth. I look forward to working with each member of the sales team to build on these foundations. They all have great breadth of knowledge and experience and are well respected by our customers, specifiers and end users.

“A key focus for me will be developing new markets and channels whilst constantly striving to ensure we deliver the best customer experience at every point. Accelerated new product development and a focus on digital connectivity and cloud-based platforms stand to keep Advanced in a strong position at the forefront of our industry.”

Advanced’s Managing Director, Pete Browitt, said: “Gary is an excellent addition to our leadership team and his appointment will, without doubt, bring value and momentum to the strategic direction of the business. His strong background in sales and the fire industry, coupled with his international focus and expertise will help accelerate our future growth.”

Advanced, owned by FTSE 100 company Halma PLC, protects a wide range of prestigious and high-profile sites across the globe – from London’s Shard to Abu Dhabi International Airport and Miami’s Sands Pointe development.

Halma is a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

Advanced is a world leader in the development and manufacture of intelligent fire systems. Advanced’s reputation for performance, quality and ease of use see its products specified in locations around the world, from single-panel installations to large, multi-site networks. Advanced’s products include complete fire detection systems, multiprotocol fire panels, extinguishing control, fire paging and false alarm management systems.


Advanced Fire Systems

Our fire panels and systems are known all over the world for their leading performance, flexibility and ease of installation and use.